Nourishing plant oils, hyaluronic acid, and a cooling metal applicator. Lip care made with your health in mind.
Get early accessFor your bag, your best friend,
and all your everyday moments.
Beauty, with your health in mind
That's the belief behind Avenella. Because the things we use every day deserve a little more thought.
Read our story
Early access begins October 15
We spent the past year making our lip balms even better. Join the list and you can shop 48 hours before everyone else, with a little thank-you from our family.
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The shop opens to everyone on October 17. Already on our list? You're in. Unsubscribe anytime.
Open our scrapbook. There's a story behind every little thing.
When Noa was still in middle school, we went to Sephora together. Having worked in healthcare, I found myself looking closely at the ingredients in beauty products marketed to women, and girls like my daughter.
I had questions about what I was reading. I wanted something I could feel good about giving Noa, but I couldn't find what I was looking for.
A shopping trip that stayed with us.
We started making our own lip balms in our apartment kitchen. Trying things, learning together, and turning a question into something we could hold in our hands.
It was a little messy. It was very much ours.
First batches. Big possibilities.
Other families began reaching out to try what we were making. Suddenly, this wasn't just a project for the two of us.
We started wondering: what if we could share this with more families?
Our little idea started growing.
For weeks, we couldn't find a name that felt right. Then, walking along Second Avenue in New York City, Noa had an idea: "What if we call it Avenella?"
To us, Avenue became the journey, and "ella" the girl finding her way. A name for growing up, discovering yourself, and all the possibilities ahead.
And so, Avenella was born.
Avenue + ella. A name of our own.
From the beginning, we wanted to make something different and special. Something girls could be excited to use and proud to carry.
So we picked up our pencils. These first sketches were the beginning of the balms you see today.
Drawn with a little imagination.
We wanted ingredients we understood, each chosen for a reason, and packaging that felt special in everyday life. We wanted to be thoughtful about its impact, too.
Our community was there through the first batches, the shade experiments, and all the little decisions along the way. You tried, shared, and encouraged us. We'll always be grateful.
Every little bit of encouragement mattered.
For months, we made the balms ourselves, packed the orders, and took them to the post office. Eventually, we outgrew our small New York City apartment kitchen.
We found a manufacturer we could trust to help us take the next step. Avenella was growing, and we were learning right alongside it.
A bigger home for our little dream.
What began as something for our family has become something we're so excited to share with yours.
To everyone who tried a first batch, sent encouragement, or made room for Avenella in their day: thank you. You're part of this story, too.
With love, Noa + Vadim ♡
Meet our lip balms
Our little dream, ready for your everyday.
The coverTap to open
A clear gloss or a rosy shimmer. Two finishes, one silky feel. Early access begins October 15
A soft spot in your everyday.With Medelin20 ml / 0.67 fl oz
A touch of vanilla. A sheer, glossy finish.
A rosy little pick-me-up.With Morgan20 ml / 0.67 fl oz
A hint of rose. A delicate, rosy-gold shimmer.
A cool little moment,More than a balm, a feeling
From the first cool touch to that silky, soft finish. This is lip care you'll look forward to putting on.
"A little goes a long way but the cooling applicator makes it hard to stop putting more on once you feel the immediate relief from chapped lips."
Ciena · Avenella customer
The smooth metal applicator glides across lips with a naturally cool feel.
Hyaluronic acid and nourishing plant oils help leave lips feeling soft and moisturized.
A little goes a long way. Smooth it on, press your lips together, and enjoy.
The photos you send. The ways you make it yours.
We love seeing Avenella in your hands.
A little peace of mind."My mom always checks the ingredients on what I use and she was soooo happy with your brand"
Claire Jane · from her Avenella review
We believe you deserve to know what goes on your lips. Here are our key ingredients, why we use them, and the complete formulas.
Thoughtfully chosen. Beautifully felt.
Helps seal in moisture and gives your lips a soft, nourishing layer.
A conditioning oil with a composition similar to the oils naturally found in skin.
Adds a cushiony feel and leaves lips feeling smooth and supple.
A moisture-attracting ingredient, listed as sodium hyaluronate in our formulas.
An antioxidant that helps condition lips. You'll find it listed as tocopherol.
A light, silky plant oil that rounds out our blend and carries our flavor oils.
A soft pink, rosy-gold glow, made with plant extracts and ethically sourced mica. Vanilla is clear and glossy.
Both flavors are made with food-grade flavor oils (vanilla fruit and rose flower extracts), blended into sunflower oil. Never synthetic fragrance.
The whole picture
Every ingredient, including the parts of our blends. No fine-print treasure hunt.
Ricinus Communis Seed Oil*, Simmondsia Chinensis Seed Oil*, Silica Dimethyl Silylate, Mangifera Indica Seed Oil, Helianthus Annuus Seed Oil, Vanilla Planifolia Fruit Extract, Sodium Hyaluronate, Tocopherol, Hydrogenated Castor Oil.
*Certified organic ingredients
Ricinus Communis Seed Oil*, Simmondsia Chinensis Seed Oil*, Silica Dimethyl Silylate, Mangifera Indica Seed Oil, Helianthus Annuus Seed Oil, Rosa Damascena Flower Extract, Sodium Hyaluronate, Tocopherol, Hydrogenated Castor Oil, Caesalpinia Sappan Bark Extract, Alkanna Tinctoria Root Extract, Mica, CI 77891.
*Certified organic ingredients
The feeling is mutual
★★★★★"I was skeptical at first… I try it and it's always thick and heavy and sticky… that is not the case with this it is smooth as silk your lips feel incredible even after it's gone."
Pyper
★★★★★"This lip balm feels very light and not at all sticky."
Ciena
★★★★★"This is my third order. The vanilla is my favorite! This lip balm lasts a long time on your lips and feels so soft!!"
Kim
★★★★★"The applicators are cooling which is nice in sunny south Florida."
Angela Boots
Still wondering about something? Write to us at hello@avenella.com. A real person (usually one of us) will write back.
Early access begins October 15. Everyone on our list can shop October 15–16, and the shop opens to everyone on October 17. Join the list above and we'll email you the moment early access opens.
Two days to shop before anyone else (October 15–16), free shipping on every early-access order, and buy four, get one on us. Mix Vanilla and Rose however you like.
We spent the past year moving from our apartment kitchen to a manufacturer we trust. Avenella is still made in the USA, with the same commitment to high-quality ingredients and transparency.
Each tube holds 20 ml (0.67 fl oz), with a cooling metal applicator.
No. We don't use synthetic fragrance or synthetic dyes. Both flavors are made with food-grade flavor oils: vanilla fruit extract in Vanilla, rose flower extract in Rose. Rose's soft pink, rosy-gold glow is made with plant extracts and ethically sourced mica.
Avenella is made for girls and women alike. We list every ingredient so you can check it yourself. If you have a specific concern or allergy, ask your doctor, or write to us at hello@avenella.com and we'll help.
A note from our family
Avenella began with a father and daughter, and a shared belief: beauty should feel good in every sense of the word.
For us, women's health belongs at the heart of the beauty conversation. We want girls and women to feel informed, confident, and cared for in the choices they make every day.
With love, Noa + Vadim ♡
