Lip care that loves you back - free from toxins, packed with hydration, and made to protect your health.
With all of us using more and more products every day, it’s more important than ever to consider how they may affect our health.
As a father, this became personal for me when my daughter began experimenting with beauty products. Having worked in healthcare, I started reading the labels, and I had questions I couldn’t get answered.
With Avenella, we set out to create something that we couldn’t find in the beginning of our journey - a beauty company truly dedicated to the health and well-being of girls like my daughter.
Because no girl, and no woman, should ever have to choose between exploring beauty and protecting her health.
We hope Avenella can be the thoughtful, caring choice that our girls - and all women - deserve.
Vadim & Noa
Avenella Founders
We believe beauty should never come at a cost to your health. That’s why we choose every ingredient for a reason, leave out synthetic dyes and synthetic fragrance, and tell you exactly what’s inside every tube.
Made without parabens or phthalates.
No synthetic fragrance. Vanilla and Rose get their soft flavor and scent from food-grade flavor oils.
No synthetic dyes. Rose gets its soft pink hue from plant extracts and its delicate shimmer from ethically sourced mica.
Made without SLS or SLES.
Crafted without animal by-products and never tested on animals, we’re committed to clean beauty that’s kind to all.
Our tubes are made with plant-based material derived from sugarcane.
Proudly crafted in small batches in the USA, ensuring the highest quality and safety standards.
Every ingredient has a reason, so we show you all of them. Here’s what each one does.
Helps seal in moisture and gives your lips a soft, nourishing layer.
Adds a cushiony feel and leaves lips feeling smooth and supple.
A conditioning oil with a composition similar to the oils naturally found in skin.
A moisture-attracting ingredient, listed as sodium hyaluronate in our formulas.
An antioxidant that helps condition lips. You’ll find it listed as tocopherol.
Gives our Vanilla balm its soft, sweet touch of vanilla. Listed as vanilla planifolia fruit extract.
Gives our Rose balm its hint of rose. Listed as rosa damascena flower extract.
Ethically sourced mica adds Rose’s delicate shimmer, and plant extracts give it its soft pink hue.
MY NEW FAVORITES
I love these lip balms so much they’re my new favorites!!! I love the application it cools my lips and it spreads so nicely, I LOVE HOW THEY ARE LONG LASTING AND HYDRATING NOT STICKY AND THIN!! I ALSO LOVE THE INGREDIENTS!!! My mom always checks the ingredients on what I use and she was soooo happy with your brand and that you only use what's necessary for a good lip balm!!
Love love love!
I really like this product and everything it stands for. I love what you are doing for women’s health and I think that is amazing. Such an amazing brand!
Indulge in clean, ultra-hydrating lip care with our signature lip balms—formulated for soft, nourished lips every day. Pair them with our limited-edition corduroy bag for the perfect self-care treat or gift!
Are your lip balms suitable for sensitive skin?
Everyone’s skin is different, so check the full ingredient list for anything you’re sensitive to, and patch-test if you’re unsure. Questions? Write to us at hello@avenella.com.
Are your lip balms right for pre-teens and teens?
Avenella is made for girls and women alike. We list every ingredient so you can check it yourself. If you have a specific concern or allergy, ask your doctor, or write to us at hello@avenella.com and we’ll help.
Do your lip balms contain synthetic fragrances or dyes?
No. We don’t use synthetic fragrance or synthetic dyes. Vanilla and Rose get their soft flavor and scent from food-grade flavor oils. Rose gets its soft pink hue from plant extracts and its delicate shimmer from ethically sourced mica.
Are your products cruelty-free and vegan?
Yes! All of our products are cruelty-free and 100% vegan, containing no animal-derived ingredients. We’re committed to ethical practices and ensuring that our ingredients are sourced responsibly and compassionately.
What makes Avenella different from other lip balms?
Three things. You can understand what’s in it: we list and explain every ingredient. It feels special to use: plant oils and hyaluronic acid with a cooling metal applicator. And it’s made by a family, a dad and his daughter, with a lot of help from our community.
How long does shipping take?
We process and ship all orders within 24 hours.
U.S. orders typically arrive within 2-5 business days.
International orders usually take 4-7 business days, depending on the destination.
You’ll receive a tracking number as soon as your order ships! 🚀✨
