Our Story

Why we ditched mainstream lip balms

"I used to put on lip balm all the time, like literally every hour, and my lips still felt dry and cracked.

I remember joking that maybe lip balm companies actually want us to stay addicted.

Now that I know what’s in them... I kinda get why."

- Noa, Avenella Co-Founder

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Lip balm is supposed to help your lips, so why are they still dry?

If you’ve ever felt like you’re constantly reapplying lip balm, you’re not imagining it.

Many mainstream lip products create a temporary sense of relief — but often leave your lips drier in the long run. Why?

Because most conventional lip balms are made with:

Petroleum-based ingredients that sit on top of your lips instead of nourishing them
Synthetic fragrances linked to irritation and potential hormone disruption
Artificial dyes that make the product look “cute” — but offer zero benefits & carry health risks
Sticky plasticizers and microplastics that feel heavy and uncomfortable

In short: they’re designed to feel good in the moment, not to care for your lips over time.

If you’ve ever felt like you’re constantly reapplying lip balm, you’re not imagining it.

Many mainstream lip products create a temporary sense of relief — but often leave your lips drier in the long run. Why?

Because most conventional lip balms are made with:

Petroleum-based ingredients that sit on top of your lips instead of nourishing them
Synthetic fragrances linked to irritation and potential hormone disruption
Artificial dyes that make the product look “cute” — but offer zero benefits & carry health risks
Sticky plasticizers and microplastics that feel heavy and uncomfortable

In short: they’re designed to feel good in the moment, not to care for your lips over time.

I couldn't find a safe lip balm for my daughter - so we made our own

When my daughter started experimenting with lip balms and beauty products, I wanted to make sure what I was giving her was safe - so I read the label. What I found shocked me.

Even the products that looked clean on the outside turned out to be full of ingredients that raised real concerns once I dug into what they actually were.

Many claimed to be "natural" or "gentle," but still used things like synthetic dyes, petrolatum, and artificial fragrances - ingredients that could cause health issues for my daughter just at a time when her body was developing.

As a parent, I just wanted something I could feel good about giving to my daughter. But I couldn’t find it.

So we created Avenella. At Avenella, we are a women's health company first, and a beauty company second.

Because no girl - and no woman - should ever have to choose between beauty and her health.

When my daughter started experimenting with lip balms and beauty products, I wanted to make sure what I was giving her was safe - so I read the label. What I found shocked me.

Even the products that looked clean on the outside turned out to be full of ingredients that raised real concerns once I dug into what they actually were.

Many claimed to be "natural" or "gentle," but still used things like synthetic dyes, petrolatum, and artificial fragrances - ingredients that could cause health issues for my daughter just at a time when her body was developing.

As a parent, I just wanted something I could feel good about giving to my daughter. But I couldn’t find it.

So we created Avenella. At Avenella, we are a women's health company first, and a beauty company second.

Because no girl - and no woman - should ever have to choose between beauty and her health.

EXPLORE OUR LIP BALMS

Meet the Clean Lip Care That Actually Works

We set out to create lip balms that are as safe as they are beautiful - formulated with young skin in mind and loved by all ages.

Our Rose and Vanilla lip balms are handmade in small batches here in the USA using only ultra-clean, skin-safe ingredients and free from the harsh chemicals found in most mainstream products.

What's inside?

Castor Oil, Jojoba Oil, and Mango Butter for deep, lasting hydration and a smooth, never-sticky finish.

Organic Vanilla Bean Extract for a soft, natural scent that feels cozy, never overpowering.

Rose Oil distilled from hand-harvested petals grown in Bulgaria, Morocco, and Turkey, giving our Rose balm a subtle floral aroma with a luxurious feel.

Beetroot & Radish Extracts to give our Rose balm its beautiful natural tint - no synthetic dyes here. These powerful plant pigments do double duty by delivering antioxidant benefits to help protect delicate lips.

Hyaluronic Acid to attract moisture and lock it in, keeping lips soft and plump all day long.

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No Toxins. Just Love.

For us, what we leave out is just as important as what's inside. It took almost 2 years, but we finally made a high-performance lip balm without industry shortcuts.

No petroleum-derived ingredients

No Synthetic Fragrance

No Synthetic Dyes

No Parabens & Pthalates

No SLS/SLES

No Microplastics

No Animal Testing or Byproducts

No Artificial Preservatives

No Toxins. Just Love.

No Shortcuts. Ever.

No Toxins. Just Love.

For us, what we leave out is just as important as what's inside. It took almost 2 years, but we finally made a high-performance lip balm without industry shortcuts.

No petroleum-derived ingredients

No Synthetic Fragrance

No Synthetic Dyes

No Parabens & Pthalates

No SLS/

SLES

No

Microplastics

No Animal Testing or Byproducts

No Artificial Preservatives

No Shortcuts. Ever.

Why Avenella is Different

Our formula flips the industry standard: no petrochemicals, no microplastics — just skin-safe ingredients that work.

EXPLORE OUR LIP BALMS

You and Avenella 💖

From TikTok shoutouts to glowing messages in our inbox — it has meant the world to see so many of you falling in love with Avenella.

Loved by Moms, Daughters, & Everyone in Between 💕

Avenella is becoming the go-to balm for healthy, happy lips — without the junk.

Shop the Lip Balm Everyone’s Talking About

A lip balm you’ll feel good about — finally.

Radiant Rose – Hydration & Glow with Hand - Harvested Rose Oil - Avenella

Shipping & Returns

- Ships next business day

- Free shipping when you grab 2 or more lip balms

- Lifetime Guarantee: If you're ever unhappy, we’ll make it right — no time limits, no fine print, no fuss

Packaging & Materials

- Lip balm tube is made from sustainable, plant-based material

- Outer box is fully recyclable

- Ethically sourced and always cruelty-free

How to Use

- Gently squeeze the tube and glide the cooling metal applicator across your lips

- Apply as often as needed for soft, hydrated lips

- Use under or over your favorite lip color for added moisture and shine

4.9 Average Rating

Avenella Lip Balms

Safe. Clean. Ultra-hydrating.

4.9 Average Rating

$27.00

Flavor

Vanilla

Rose

Long-Lasting
Hydration

No Synthetic
Fragrance

Non-Sticky
Finish

Vegan & 
Cruelty Free

Ultra-Clean 
Ingredients

Perfect for 
All Ages

Soothe and hydrate your lips with a nourishing balm designed for everyday comfort. Infused with organic vanilla bean extract, this silky formula delivers lasting moisture without the stickiness - leaving your lips soft, smooth, and protected all day long.

Key Ingredients

Castor Oil

Full Ingredient List

Ricinus Communis (Castor) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Mangifera Indica (Mango) Seed Butter, Silica Dimethyl Silylate, Vanilla Planifolia Fruit Extract, Caprylic/Capric Triglyceride, Sodium Hyaluronate, Hydrogenated Castor Oil, Cocos Nucifera (Coconut) Oil, Stevia, Tocopherol (Vitamin E)

Our Lifetime Guarantee

We stand by every Avenella lip balm — for life. If you're ever unhappy for any reason, we’ll refund it, replace it, or do whatever it takes to make it right. No time limits, no hassle. Just a promise that puts your health and happiness first.

Frequently asked questions

Title

How do you protect against endocrine-disruptors in your products?

We take endocrine-disruptor safety seriously. That’s why we never use synthetic fragrances or dyes, phthalates, parabens, SLS/SLES, or other harmful chemicals. Our ingredients are screened against trusted industry standards like Credo Beauty’s The Dirty List, EU ingredient bans, and EWG guidelines. We also require comprehensive safety data from suppliers and hold both our suppliers and manufacturers to the highest clean beauty standards.

Do your lip balms contain synthetic fragrances or dyes?

Never. Instead of synthetic fragrances, we harness the natural aroma of organic vanilla extract and pure rose oil, which offer a subtle yet rich scent experience - never overpowering, always clean. For color, we utilize beetroot and radish extracts, along with ethically sourced mica, ensuring a subtle tint without the use of synthetic dyes. This approach helps us avoid potential endocrine disruptors found in certain synthetic additives, aligning with our commitment to safe and clean beauty.

Are you lip balms safe for pre-teens and teens?

Absolutely! Our lip balms are made with non-toxic, gentle ingredients, perfect for young, sensitive skin.

Are your lip balms suitable for sensitive skin?

Yes! Our lip balms are crafted with gentle, natural ingredients that are suitable for sensitive skin. However, we recommend checking the ingredient list to ensure no personal allergens are included.

Can adults use Avenella lip balms too?

Yes! Our formula is designed to be ultra-safe for young users, but adults love the smooth texture, nourishing ingredients, and subtle natural scent just as much.

How long does shipping take?

We process and ship all orders within 24 hours. U.S. orders typically arrive within 2-5 business days. International orders usually take 4-7 business days, depending on the destination. You’ll receive a tracking number as soon as your order ships!

Still Have a Question?

We’re here for you! Whether you’re curious about our ingredients, wondering which balm is best for your skin, or just want to say hi — we’d love to hear from you. Send us a message below and we’ll get back to you as soon as we can!